Kenn CHING

Wine Educator Kenn has been involved in the wine industry for the past 16 years. Initially as a WSET certified trainer before embarking on other international institutions like Society of Wine Educators (for its Certified Specialist of Wine Program, the Wine Scholar Guild (Formerly French Wine Scholar, for its French Wine Scholar Program and Mastery in Rhone Region), even obtaining a National recognized qualification in Training and Assessment, making him one of the few Wine Educators in Singapore to be able to design and assess candidates in the National Skills Examinations. Since graduating from the AWAC 34 in 2014, he is actively involved in the judging with the International Wine Challenge held in London every year since 2015. And in 2016, he has been invited by InterRhone as one of its 9 Inter-Rhone Wine Educators to promote and be able to certify participants in this unique wine region. This year, he has been invited to judge at the China’s most authoritative wine competition, the G100 Super Wine Awards 2018, and also been on board Asia’s no.1 winery, Hatten Wines as an advisor.

As a Wine Educator with a huge passion to promote and share more wine knowledge, Kenn has travelled vastly across continents to major wine regions of the world. Coupled with his background as a wine merchant, makes his knowledge in the world of wines to be immensely different to many other educators. On the ground training with a harvest in Australia makes him understand the in-depth process of viticulture and winemaking. To him, it is important that academic knowledge is translated into practical learning so that it can better relates to reality, and not just excel as an academic. Hence, the exposure to different aspects of the industry is an essential part of his observations and learning whenever he travels to the various wine regions. He is also involved with private collectors as a purveyor of fine wines, actively advising them on the market conditions, wine auctions and investment needs.

Kenn has been involved in various aspect of the Wine Education and Consultancy business from designing and construction of a wine cellar, managing wine portfolios for private client, to customizing CRM programs for corporate clients, based on needs and budgets. Wines being subjective, he believes in customization to wine service in order to fulfill different needs of every client. This unique-ness can be in the form of Wine Tasting events, to Wine Tours and Wine Education program. With high expectations for himself and his team, he strongly believes that being passionate and professional in what makes Wine & Co Consultancy different from other wine schools. In Singapore, the WSET delivery standards is amongst the highest with the best passing rate well above the global average and with the most number of graduates in the country.

Throughout his career, Kenn served as Wine Educator for Treasury Wine Estates (TWE) Asia-Pacific Headquarters in Singapore (2014–2016), delivering training to senior management across China, Japan, South Korea, India, and Singapore. He was an advisor to Hatten Wines (one of Asia’s leading wineries) in 2018–2019 and was appointed Official Ambassador for Bourgogne Wines in 2023. He has represented WSET at major events such as ProWine Singapore and delivered masterclasses for prestigious organizations including Huawei, The Chinese University of Hong Kong, Advanced Financial Institute, Ping An Group (150-person lecture on wine and Western dining etiquette), and Microsoft Shenzhen.

Beyond theory, Kenn emphasizes hands-on experience. He has personally participated in winemaking, gaining intimate knowledge of viticulture and production. Each year he leads exclusive study tours to major wine regions across France, Spain, Italy, Australia, New Zealand, and Chile, where participants harvest grapes, experience vinification, and taste wines on-site — turning academic learning into vivid, practical insight. As a trusted one-on-one advisor to private collectors, he meticulously handles wine authentication to prevent counterfeits, designs cellars, manages inventories, and forecasts optimal drinking windows to maximize long-term value.

Kenn’s teaching philosophy is uncompromising: “No falsehood or hype is ever allowed.” Rigorous yet humble, he maintains exceptionally high WSET pass rates well above the global average. Whether teaching intimate groups of 10 or large auditoriums of hundreds, his passion shines through in every serious tasting note and detailed explanation. His visible joy when encountering exceptional wines is contagious and unforgettable.

As the industry often says: “When it comes to wine, just ask Kenn!”